As you can see you can filter by popular topics, celebrities, fun topics, check out videos, headlines, and so on. The activity attracted 13 thousand people from different regions in China (Beijing, Shanghai, Heilongjiang, etc.) 2. Which means you need to provide your phone number to verify. Here is the list of the most followed people on Weibo: So, why not get started with your own page?

Through the wallet, users can make payments within Weibo for any product someone shares or links to within the app. friends, colleagues and family.

Like all marketing in China, there are some details to consider and some paperwork to do before getting started. She loves yoga, drama and literature. To understand how to maximize the effects of influencer marketing on Weibo and who some of the biggest names in the business are read our post 4 Astonishing Weibo KOL Marketing Trends to Know for more information. Following the trend of Instagram stories, Weibo also launched its “Weibo stories” in 2017, which allows users to post a 15-second short video or photo to share moments of their daily lives. Today we are going to look at the older, more popular one – Weibo Sina, as one of the social networking tools. Or if that sounds a little mundane, you can also have a peek into the luxurious lives of China’s elite. Users can again customize it by using filters like “Movies”, “VLOG” and “Variety Show”. Weibo charges $1,000 USD dollars as a one-time verification fee for enterprises, websites and educational institutions (fees for document verification, translation, and notarization). If not, it may be worth looking into other platforms, such as Zhihu. For companies or individuals who wants to access Weibo via an international app, a download on Apple store and Android equivalent is available.

Consequently, this article will try to explain the different type of ads on Weibo via its functions. Although there are many different micro blog service in China, Weibo still is the hottest micro blog APP . If participants post any content to join the discussion about #7-day eye miracle# and tag @Lancôme, they would have a chance to win a one-year supply of the brand’s best-selling serum. Would be nice if you could comment with a get start list, For real estate agent in Maui, Hawaii; can you suggest a method to best advertise on Weibo? Verify your account like a local China company, which costs ¥300/year. The company would then choose 10 winners and send them special prizes that cost ¥355 originally. Official account could posts products or information updates, pictures and videos regularly that can keep your account activity and lift the exposures. Users can comment on others’ Weibo stories. Here is how you can post on Weibo in English.

For example, if you are a cosmetics brand trying to boost a post featuring Lu Han, you may want to target females aged 18-30 (as Lu Han is popular among youngsters), and those who have followed cosmetics brands /KOLs’ accounts, or people who have interacted with Lu Han’s posts/topics previously, so as to ensure the effectiveness of the celebrity endorsement. I will teach you how to sign up Weibo account outside of China step by step. Even they don’t follow newspapers and magazines, they also could find the most hot news and social topic on Weibo through Hot Channel. Within this function, you can gain the information about what is the recently hot topic as well.

Weibo uses a verification policy to avoid impersonation and ensure authentic information sharing (similar to Twitter’s verified accounts). Receive a list of the required documents, confirm the name of the account and write a short bio. I’ve tried using Facebook to register, but that also did not work, and I was unable to go through QQ either, having run into the same issue with my number not working. It should be considered by companies that want to target younger audiences, as 18-30 year olds make up over 70% of Weibo’s user base. It inserted a “Buy now” button below the featured picture, which directs users to the Weibo Window and TaoBao shop once clicked. Why would I say that? Grace Chow, a KOL in China who owns her own fashion brand has demonstrated how to make use of Weibo Window efficiently. The content of this field is kept private and will not be shown publicly. Businesses can further add value to the advertisement by adding an “interactive function”, such as a “click here” button that directs users to a dedicated page (internal or external link). Over the past 10 years, Weibo has transformed from a simple blogging site to a comprehensive social media platform, which has become an indispensable part of Chinese people’s everyday life. In late 2017, Weibo co-operated with Alimama and launched the “Weibo Content-driven marketing platform”. It is not hard to understand because its based on the whole of Weibo’s users. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Can you advise me on this regard? I am trying to register an official account using email, but when I push the 'sign up now' button I then have to fill in my phone number (with area code) to get a activation code. Shortcuts: A: Sina Hong Kong and Sina in mainland China are totally identical, and your account will be accessible and visible to users both on the mainland and outside of China. Aside from the “V”, a verification title will be shown on a users’ profile to describe the users’ identity. Looking for a company to take care of your digital marketing strategy in Chinese social media channels? Why are not georgia location to write down my mobile number ? I am from georgia and can not registration in weibo js. Getting your account verified helps you to build trust and reputation among your fans, especially when publishing brand-related content. The point that marketers need to pay attention to is Weibo search bar they like to provide the hot search list and the ads search keyword will be listed on the top within a tag “promotion”. There are some extra functions useful for marketing management, such as auto-replies private messages, mass-messaging and the Micro hotspot (which tells you the popularity of words on the platform). The Ultimate Guide to Sina Weibo: The Largest Micro-Blogging Platform in China, Exclusive customer care, a dedicated customer service team for VIP members, Increased the limit of the maximum number of users can block and “quietly” follow (you won’t appear on their follower list and they won’t appear on your following list), “Priority Referral”, more opportunities to appear in recommendation homepage, Customizable cover image, exclusive templates, and special badges, Verify your account like a local China company, which, With trademark registered in China, or official dealer/agent in China, If you have your trademark registered in China, you may open a Weibo account through your official dealer/agent, which, For companies that are completely new in China, you should register a new foreign business account.

Yet, it is said that in recent years, Sina Weibo has evolved beyond simply being the Chinese Twitter. I have a feeling that my Weibo acc is not set up all the way after being able to login using WeChat....I have the app in English but most of the app is still in CHINESE (including account settings). It might mostly due to the hot topics functions. Could he help me out? Users need a place to discuss their opinions (mostly dissatisfaction), and Weibo gives them this opportunity. In “Business tool” session, click on “Weibo window” to access “My Weibo window” page. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. All of this makes Weibo much more than just a Chinese Twitter. I'm afraid for the official account registration you do need a phone number. In 2018, Weibo’s net revenue totaled $1.72 billion, while Twitter ended the year with net revenues of 909 million. your sign up process for a service verifed weibo account does not work for people in Thailand..I tried every mobile number and always comes back invalid, Your email address will not be published. 1. Some countries have had trouble receiving text message verification codes from Weibo lately. Weibo can be better compared to a Chinese Facebook, as it’s more open and newsfeed based than WeChat. the code could be expired because of the time delay. For example, L’OrealPro inserted a link to its Tmall store on the homepage, which directs its fans to shop for their products directly. The upon app-open display advertisement is also particularly useful for catching users’ attention as it pops up immediately upon opening the app. Profile Page of a Weibo corporate account.

To help brands reach out to their targeted customers, Weibo provides several marketing packages which include things like display ads, Search Engine Promotion, and influencer marketing. Other sorting methods such as “movies”, “Celebrities” and “News” are also available for those who are interested in particular topics. Manage your Weibo window with “Add products”,  “Manage orders” and “My revenue” page. The progress of Fan Tunnel is similar to Fan Headline. to share the post, and has successfully raised people’s awareness of the new product. Online first, Get Viral via Co-branding to Boost your Sales in China, Become our Business Partner in China (Serious Only). Here are the basics of what you can do with Weibo: When you go to weibo.com you will land on this page. Thanks to these versatile functions, Weibo has successfully built a thriving online community among its like-minded users. All it takes is some additional paperwork. Allowed HTML tags: