he said, looking surprised. I believe in progress, not perfection. The name Redskins is a racial slur aimed at insulting and demeaning American Indians. In response, team owner Daniel Snyder once vowed to USA Today that he would never change the name. "They think it's a positive.". And as far as name changes go, that’s okay too. Should the Washington Redskins change their name? On the flip side, changing the name might make stadium location negotiations easier and eliminate an ongoing public relations problem. "Mr. That's the formulae for failure in this ever-changing landscape. "I don't find it offensive. What about their other apparel producing practices? Nike needs to apply the same ethical code of conduct to ensure they do not use slaves in China and India to create their garments in any part of their supply chain. From a business perspective, there are a number of issues. He used it as a verb. Leaders must do the right thing of their own accord. The name issue puts them squarely at odds with Democratic presidential candidate Hillary Clinton, who already has called for the Redskins to change their name. These brands have reimagined themselves for a new generation while staying true to who they are. "I'm sorry, Joe," he said, and Joe nodded back. Firstly, we can't choose history over hate. Bush did the same with SiriusXM radio last week. We were at a store and as we walked past my grandfather used the word in greeting.

You might well recognize me from my work on television and in the media. And, leaders of organizations need to be driven by the right purpose. I doubt it.

I understand it's important to many people. Some Native American groups have led the charge for the team to drop the nickname.

Smith?" All Rights Reserved, This is a BETA experience. If you're a die-hard Carolina fan, would you stop rooting for the team if they were no longer the Panthers? 9 out of 10 Native Americans say they are NOT offended by the term His position on the team's name -- and the opposition to that name -- is not only a public relations issue, it's problematic at a business level. The Washington Redskins logo and brand identity need to change too. With Cleveland's Wahoo (Kind Of) Out, It's Worth Asking . Why Won't Washington Redskins Change Their Name? Of course you wouldn't. I understand the connection people have to the team's name. According to this article, Suzan Harjo, the plaintiff in the trademark case, said, "I just reject the results.

Forget the Polls: Here's Why the Washington Redskins Should Change Their Name A recent survey shows most Native Americans don't care about the name. ", Trump thinks Redskins should keep name (2:00), Trump: NFL's Redskins shouldn't change name, Week 9 NFL Power Rankings: 1-32 poll, plus a ray of hope for every team, Bucs activate AB, will play Sun.

The team’s fans and owner want to keep the name because it’s a traditional name of a proud franchise. Sports team names are even less important. I'm the author of the New York Times best-selling book The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right. "I don't think politicians ought to be having any say about that, to be honest with you," Bush said. And I'm not surprised that Nike pulled its Redskins merchandise from its website. Would you claim that political correctness has stifled individual opinion? (2:00). This time, Donald Trump did something he has rarely done -- agreeing with a stance by presidential rival Jeb Bush -- when he voiced support for the Redskins' name. I write about celebrities, brands and modern-day media shenanigans. Projected 2021 NFL draft order: Jets are favorite for No. My grandfather clearly thought nothing of it, and apparently -- to my naive eyes, at least -- neither did Nate. He didn't care." My grandfather told me to roll down my window as he pulled over. "Honestly, I don't think they should change the name, unless the owner wanted to," Trump told the Times. So, I'm not surprised that the team's headline sponsor, Fed Ex, prompted a "thorough review" of the Washington, D.C. Football team's name. Of course you wouldn't. As many know, I'm not a big fan of cancel culture.

Do the 49ers need a new QB? If this were a different story I would say that my grandfather never again used the word, but this is not that kind of story (although his words and actions and attitude did change significantly in the following years). By Tim Marcin On 10/9/18 at 1:37 PM EDT . Another reason why the Washington Redskins should not change their is because some Native Americans have actually taken part on the process of making the team name and logo. But now? "I know Indians that are extremely proud of that name," Trump said. "You can use all caps.". For brands to stay relevant, they need to move with the times and change. The fact that there's backlash against the American football team, the Washington Redskins, reviewing their name is absurd to me. Ultimately, though, sports are interesting -- and diverting, and entertaining, and a host of other things -- but they're not important. Donald Trump joins some of the NFL's ignoble fraternity of billionaires who sit in their office suites and owners boxes happily spending their fortunes denigrating people of color.". Nine out of 10 Native Americans surveyed say they aren't offended by the team's name. I'm the author of the New York Times best-selling book The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right. My grandfather stared for a moment, then nodded. It's just a word. Would you use concepts like heritage and tradition as a justification? "What's wrong with that? I'm far from perfect.) Instagram was originally called Burbn, Dunkin’ Donuts shortened itself to Dunkin, Kentucky Fried Chicken turned to KFC, and the list goes on. Treating people -- all people -- with respect and dignity is not just good business. Still, some aren't convinced. There's an ongoing legal battle over the team's federal trademark registrations as well as the destination of the next stadium; the name controversy has impacted discussions between the team and the District of Columbia, where many believe Snyder hopes to one day build. "However, that proud resilience does not give the NFL a license to continue marketing, promoting, and profiting off of a dictionary-defined racial slur-one that tells people outside of our community to view us as mascots.".

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